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Rate Center


Horry Electric’s restructured rates give members direct control of their bill. This is not a rate increase. The restructured rates have been designed to be revenue-neutral. By revenue-neutral, we mean the restructured rates are designed to bring in the same amount of revenue as the old rate structure, but gives you control of your bill. As a not-for-profit electric cooperative, the restructured rates will allow us to continue providing safe, affordable and reliable electricity to you.

For 21 hours every day, members can use all the electricity they need at a highly reduced rate per kilowatt-hour (kWh). There are only three hours of each day you need to keep an eye on: 

Summer Peak Hours (April 1 – October 31): 3 – 6 p.m.
Winter Peak Hours (November 1 – March 31): 6 – 9 a.m.

The restructured rates will be effective for all members beginning with September 2024 use that appears on your October 2024 statement. Advance Pay accounts will be effective October 1 for October use.

View your Account Comparison or estimate your bill using the Rate Calculator.


View rate information for residential accounts with post pay, Advance Pay and solar billing details.


View rate information for general service, solar and large power accounts.

Other Rates

View rate information for irrigation, schools, churches, community centers, and tobacco barns.

Video Explanations

Watch the video series to learn important restructured rate information.

Understanding Peak

Understand how peak is calculated and calculate your own bill using our new rate calculator.

Devices to Save

Learn about smart devices to manage energy use and help you save during peak hours.

Restructured Rate FAQs

Horry Electric restructured the rates to better align members’ costs with the way Horry Electric is billed and give members control of their bill.

The restructured rate puts you in control of your bill. You have the opportunity to use all the electricity you need 21 hours a day at a highly reduced rate. 

There are three peak hours to be conscious of:

Summer months (April – October) peak hours are from 3 – 6 p.m. each afternoon.

Winter months (November – March) peak hours are from 6 – 9 a.m. each morning.

Peak times are when most members use electricity at the same time. This is typically on hot summer afternoons and cold winter mornings. This is when power costs Horry Electric the most to purchase.

Members have control of their electric bill. Reducing use during peak hours is the best way to control costs.

The best way to reduce your use during peak times is to avoid using multiple high demand users at the same time (HVAC systems, electric water heaters, electric clothes dryers).

For example, if your family needs to take showers after a day on the river, wait until after 6 p.m. to start the dryer. Stacking high demand users will increase your bill.

For more information, visit the Understanding Peak page of the Rate Center.

kW (Kilowatt) – The rate at which you are using electricity.

kWh (Kilowatt-hour) – How much power you used over a period of time.