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Leadership Team

Meet the Leadership Team

The leadership team at Horry Electric Cooperative is appointed by the Executive Vice President and Chief Executive Officer. Each one is responsible for the maintenance and operation of the Cooperative in their specific area of expertise.

Daniel B. "Danny" Shelley, III CPA, CGMA

Executive Vice President and CEO

Danny Shelley was named Executive Vice President and Chief Executive Officer of Horry Electric Cooperative in 2019. Danny graduated from Newberry College with a Bachelor of Science in Accounting. He has held a Certified Public Accountant license for more than 30 years, received his Chartered Global Management Accountant designation, and is a graduate of the Robert I. Kabat Management Internship Program (MIP).

Danny began his career at Horry Electric Cooperative in February 1992 working in accounting. He was promoted to Office Manager in 1998, Chief Financial Officer in 2005, and Chief Financial Officer/Assistant CEO in 2016.

Shelley’s grandfather, W. Hal King, was one of Horry Electric’s founding 627 charter members. King also served on the original board of trustees. Danny grew up understanding the importance of the electric cooperative to the rural community and has spent his career serving the members of Horry Electric.

Danny was born and raised in Mullins, S.C. He is married and has two children. In his spare time, he loves hunting, being outdoors and spending time with his family.

J. Reed Cooper, P.E.

Manager of Engineering

Burroughs Nobles

Manager of Operations

Kisha Roberts

Chief Financial Officer

Christopher L. Teems

Manager of Special Services and Government Relations

Horry Electric has restructured rates to give you control of your bill. The restructured rates will be effective for all members beginning with September 2024 use that appears on your October 2024 statement. Advance Pay members will be effective October 1 for October use. Click below to learn more about rates and peak hours.